VisualGPS
Generations, Interrupted:
A Reframe for Authentic Storytelling
June 17, 2026
10 am PT / 1 pm ET
Generations tend to be misread and misrepresented—often reduced to clichés and memes. Boomers are labeled tech‑averse traditionalists. Millennials are seen as entitled and trend‑driven. Gen X is framed as self‑reliant digital natives. And Gen Alpha? It’s too soon to tell, but assumptions are already forming.
For decades, marketers and media have simplified similarly aged groups into punchlines, and visual storytelling has followed—drifting away from reality and toward caricature. The result is content that speaks “of” people rather than “to” them, built on assumptions instead of lived experience.
Join Tristen Norman, Head of Creative, Americas, and Melanie Velez, Creative Researcher, for a lively, cross‑generational discussion exploring new research on what truly defines generations today—and how to build visual strategies grounded in the real world we all live in, both because of and despite our age.
Register today!
For decades, marketers and media have simplified similarly aged groups into punchlines, and visual storytelling has followed—drifting away from reality and toward caricature. The result is content that speaks “of” people rather than “to” them, built on assumptions instead of lived experience.
Join Tristen Norman, Head of Creative, Americas, and Melanie Velez, Creative Researcher, for a lively, cross‑generational discussion exploring new research on what truly defines generations today—and how to build visual strategies grounded in the real world we all live in, both because of and despite our age.
Register today!
Register now
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Meet the experts
Host: Jennifer Kelly
Customer Success Manager
Tristen Norman
Head of Creative, Americas
Melanie Velez
Creative Researcher
