Shoot directly for global brands

Explore this opportunity to grow your income—while providing companies with imagery they won't find anywhere else.

Clients submit a brief for 
custom stock

You select a brief suited to your skills and create the required content

Clients select imagery they'd like to license exclusively and you get paid for your selected imagery.

If not selected, your content can move to iStock or Getty Images, earning you income when licensed

Types of briefs we post

Most of our briefs require capturing candid, everyday interactions between people. Any visual shot for Custom Content needs to be released for commercial use. If you're creating authentic lifestyle content and submit exclusively to iStock or Getty Images, Custom Content may be for you! 

People and technology

People of all ages with mobiles, wearables, and laptops

Family moments

Joyful everyday moments between parents and children

Healthy lifestyle

Diverse representations of people keeping fit and healthy

Travel destinations

Solo travelers in popular tourist destinations

Client Example: Toyota

Toyota asked the Getty Images community to put their own spin on the freedom and joy the open road brings with in-vehicle photoshoots

Client Example: Bledina

Our contributors captured authentic images of babies and toddlers enjoying Bledina's products from the safety of their homes.

Client Example: Visa

Our photographers and videographers brought authentic moments—dinner in Osaka, shopping in Tokyo—to life for Visa

Client Example: MillerCoors

Our contributors refreshed the MillerCoors creative library with vibrant, seasonal content that showcases good vibes and summer BBQ fun

Why shoot for Custom Content?

Shoot for global brands

Get exclusive insight into what the market needs right now and be rewarded when the biggest brands in the world use your content.

Grow creatively

Try something new by shooting to specific client requests and deadlines. Push your creative boundaries to create unique content.

Unlock new ways to earn

Get paid for each image or video that clients select through Custom Content. If not selected, your imagery can move to iStock or Getty Images, earning you ongoing income when licensed.

Connect with a global network

Become a part of our award‑winning creative community at iStock and Getty Images and access industry‑leading creative expertise to take your craft to the next level.

Interested? Read this Guide for more information

Explore our Custom Content Guide to learn about imagery requirements, how much you can earn and FAQs.

View the Guide

What our community says

We really enjoy the challenge of solving the brief and working within a deadline which helps push us both creatively and logistically. Custom Content has helped generate additional income and has been an amazing opportunity to work with brands and clients which would otherwise not be available to us. 

—Lee & Betsy Pettet

I really enjoy creating images for Custom Content briefs that speak to me and would fit nicely into my style and portfolio. That way, if the images aren't chosen, they can still be a great addition to my stock work. I most often pick the briefs that fit into my lifestyle and do not cost a lot in production. 

—Ashley Wiley

I love participating in Custom Content. The briefs are challenging, and also very educational. It's important to me to be connected with what's most current in the market while learning and being rewarded financially.

—Igor Alecsander

Already signed up as a contributor to iStock or Getty Images? 
View this site for existing contributors

Find us online
@gettyimagescreative | @istockbygettyimages