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Food & Beverage
Creative Brief Awards ‑ The Americas

Use the brief codes next to each brief to send your submissions and participate in the awards.

The Creative Awards are now closed

How We Gather

Brief Code: 776213008

For this brief we’re looking to capture the emotional moments where people come together to share a moment of connection.  This could be anything from cooking together and sharing a meal with family or hanging out at a burger joint with a group of friends. Also consider pairs or groups of people going on an errand together like visiting the vet with the family pet.  It's especially important to seek out the moments that show the emotion and connection present in the scene with your models.    

Suggestions:

• Having a conversation at a cafe. 
• Running errands like grocery shopping. 
• Meeting friends out for a casual meal.
• A book club meet up or any kind of fun meet up where people connect. 
• Walking the family pet together or visiting the vet. 
• Prepping a special cultural meal. 
• Eating treats or comfort food together.  
• A backyard barbeque. 
  
  

Remember:

• We need a variety of cast (think about intersectionality) – don’t forget about people with disabilities. Non‑disabled models should never be pretending or role‑playing as having a disability only for the shoot. 
• We also need imagery that gives the viewer a first‑person perspective, images should feel immersive like you are part of the scene.  
  

Video:

ALL OF THE ABOVE!
Bring more color, personality, clear points of view with shot choice and techniques, warmer and more realistic  aesthetic, inviting, dynamic.
Make sure to reference our Video Vocabulary guide for movement techniques and keywording.  

Who Gathers

Brief Code: 776213010

We are focusing on content showcasing the rich variety of people who come together in everyday life, emphasizing authentic connections within real families and communities. We aim to highlight the richness of shared experiences across different backgrounds, showcasing Black, Asian American and Pacific Islanders, Latine, multigenerational families, and individuals from various identities, including LGBTQI+ and those with disabilities.

Casting Requirements: 

• Seniors.
• LGBTQI+. 
• Asian Americans and Pacific Islanders. 
• Black. 
• Latine American.  
• Disabilities. 
• Multigenerational families. 
• Boomerang families. 
• Multiethnic families.
  

Suggestions:

• Morning Routines: Capture intimate moments of families beginning their day together—cooking breakfast, getting ready for school or work, and sharing laughter and connection over morning rituals. 
• Family Moments: Showcase families enjoying time together through a variety of activities such as playing games, prepping meals, running errands such as going grocery shopping, doing chores, or relaxing. These experiences should highlight the joy, connection, and warmth of family bonding. 
• Sports and Recreation: Capture families and friends participating in sports or outdoor activities together. 
• Hobbies: Show families or friends engaging in hobbies together, whether it’s gardening, crafting, or dancing. 
• Shopping Experiences: Visuals of friends or families enjoying shopping outings, whether at local markets or retail stores. 

Remember: 

• Authenticity: Our customers want real and candid moments. Focus on real families and genuine interactions, avoiding staged moments.  
• Diversity: Ensure a broad representation of cast, including BIPOC, multigenerational families, LGBTQI+ individuals, and those with disabilities. Aim for intersectionality within groups. 

Video:

ALL OF THE ABOVE! 
Bring more color, personality, clear points of view with shot choice and techniques, warmer and more realistic  aesthetic, inviting, dynamic. 
Make sure to reference our Video Vocabulary guide for movement techniques and keywording.

Future of Wellness

Brief Code: 776213018

We want to see how people spend time with their friends and family while focusing on their health and wellness. Specifically, we are interested in capturing those who are less represented in these topics, such as people with disabilities, people with larger bodies, mixed‑aged groups, seniors, men, and people of different ethnicities. We want you to capture authentic people in action and their sense of togetherness. 

Suggestions:

• Diverse groups of people practicing casual or recreational sports.
• People engaging in different forms of exercise with others.
• Seniors exercising together.
• People taking classes they love and that make them feel good, such as dance, barre, ballet, yoga, meditation, etc.
• Close‑up of someone using a mental health app or wearable health tracker.
• Close‑ups: Smiling eyes, joyful laughter, hands reaching out for hugs, cheering each other.

Remember:

• Incorporate POV, hand‑held techniques showing visuals of individuals eating, playing with loved ones, sharing moments on digital devices. Make sure to focus not only on the talent, but also on what they are doing. 

Video: 

ALL OF THE ABOVE! 
Bring more color, personality, clear points of view with shot choice and techniques, warmer and more realistic  aesthetic, inviting, dynamic. 
Make sure to reference our Video Vocabulary guide for movement techniques and keywording. 

Rebooting Sustainability

Brief Code: 776213019

We seek compelling stills and videos highlighting everyday individuals integrating sustainable practices into their home and work environments. Our goal is to capture authentic moments that illustrate how eco‑friendly tools and habits can be effortlessly woven into daily routines, emphasizing the accessible nature of sustainable living.


Suggestions:

• Imagery can be humorous, colorful, innovative, educational.  
• Home composting.  
• Making a home more sustainable ‑ Installing solar panels, rainwater collection system.  
• Using a reusable dishware.  
• Pedal, by foot or public transportation.  
• Growing a vegetable garden.  
• Using reusable bags for all kinds of shopping.  
• Upcycling furniture or clothing.  
• Eating plant based meals.  
• Owning an electric car.  
• Shopping for used items – clothes, furniture, books.  
• Refurbishing old items or upcycling them.  
• Smart home appliances. 
• Practicing minimalism.
  
  

Remember:

• We need a variety of cast (think about intersectionality) – don’t forget about people with disabilities. Non‑disabled models should never be pretending or role‑playing as having a disability only for the shoot. 
• When thinking about plant‑based meals, think beyond the usual "salad and vegetables." There are various plant‑based recipes and foods you can incorporate into your shoot. Be creative!

Video: 

ALL OF THE ABOVE! 
Bring more color, personality, clear points of view with shot choice and techniques, warmer and more realistic  aesthetic, inviting, dynamic. 
Make sure to reference our Video Vocabulary guide  for movement techniques and keywording.