Visual Insights for Financial Services: How to Create Content that Connects

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Live webinar: Wednesday 14 April 2021
2pm AEST | 4pm NZST (30 minutes + Q&A)


The complications of COVID‑19 meant the financial services industry had to adapt at breakneck speed. Digital transformation accelerated, there were frequent changes in legislation and the need to support customers while maintaining meaningful relationships became more important than ever.

With so much change and shifting consumer priorities, how do you build and maintain a genuine connection with your audience? What visuals will engage the Australian and New Zealand consumer and earn their trust?


Please join Kate Rourke, Head of Creative Insights (APAC) at Getty Images, for a deep dive into the financial services industry in the time of COVID‑19. Kate will explore themes of trust, technology, representation, sustainability and ultimately, what visuals will create a meaningful and sustained connection with your audience.

Don't miss out on these compelling visual insights that will have a profound impact on your messaging and drive greater customer engagement.

These findings are informed by a YouGov global survey of 10,000 consumers, data from millions of searches on the Getty Images.com website each year, and the downloads made by financial services companies before and since COVID‑19.