Deadline: April 22, 2019
Getty Images iStock
Strawberry in hand
 
Custom Content Brief
Babies with Fruits and Vegetables
 
Kids yogurt brand, Bledina, requires authentic images of babies investigating – discovering, interacting, and exploring different fruits and vegetables – not eating, but playing and satisfying their curiosity. Things can get messy!

Bledina wants light and bright moments of babies between 6 and 18 months old, playing with their food. They can only interact with the ingredients outlined below, per age group.

There's a lot of requirements, but don’t let that deter you. It’s all common sense when photographing babies.

Check out the mood board under Visual Examples. It’s in French but the images speak volumes.

Deadline: 
  • April 22, 2019
Model Ethnicity & Other:
  • Primarily Caucasian.
  • Some ethnic diversity.
Region(s):
  • Global
Key Requirements: 
  • Babies playing with ingredients showing curiosity, the awakening of senses, discovering food, touching, etc.
  • Playful staging of the ingredients. Think color, form, and textures.
  • Photographed outdoors, in nature, and some indoor. Must be all anonymous, unrecognizable locations.
  • Some images can work as triptychs (think of an Instagram feed).
  • Clothing: dressed modern and trendy, simple or very colorful (see mood board).
  • Dishes/plates: wood, bamboo, plastic.
Age and Ingredients Requirements:
6 Months: 
  • Artichoke, Beetroot (cooked), Broccoli, Carrot, Spinach, Green Beans, Parsnips, Peas, Leek, Pumpkin, Eggplant, Mushroom, Cauliflower, Zucchini, Sweetcorn, Turnip, Pepper, Tomato, Jerusalem Artichoke, Rutabaga, Apricot, Banana, Quince, Mirabelle Plum/Cherry, Peach, Pear, Apple, Prune, Strawberry, Raspberry, Passion Fruit pulp, Mango, Melon, Blueberry, Orange, Plum, Grape.
8 Months: 
  • Artichoke, Broccoli, Carrot, Spinach, Green Beans, Parsnips, Peas, Leek, Pumpkin, Eggplant, Mushroom, Cauliflower, Zucchini, Sweetcorn, Turnip, Pepper, Tomato, Jerusalem Artichoke, Rutabaga, Celery Root (cooked), Fennel, Gourmet Peas, Raw Tomatoes, Apricot, Banana, Quince, Mirabelle, Peach, Pear, Apple, Prune, Strawberry, Raspberry, Passion Fruit pulp, Mango, Melon, Blueberry, Orange, Plum, Grape, Pineapple, Black Currant, Cherry, Guava, Kiwi, Mandarin Rhubarb, Watermelon.
12-18 Months: 
  • Artichoke, Broccoli, Carrot, Spinach, Green Beans, Parsnips, Peas, Leek, Pumpkin, Eggplant, Mushroom, Cauliflower, Zucchini, Sweetcorn, Turnip, Pepper, Tomato, Jerusalem Artichoke, Rutabaga, Celery Root (cooked), Fennel, Gourmet Peas, Raw Tomato, Celery Root (raw), Radish, Salad, Raw Cucumber, Apricot, Banana, Quince, Mirabelle Plum/Cherry, Peach, Pear, Apple, Prune, Strawberry, Raspberry, Passion Fruit pulp, Mango, Melon, Blueberry, Orange, Plum, Grape, Pineapple, Black Currant, Cherry, Guava, Kiwi, Mandarin Rhubarb, Watermelon.
Technical Requirements:
  • Natural light.
  • Selective focus can be used to make specific objects stand out.
  • Square and vertical formats.
  • Shot ideas: from the front, from behind, wide field of view, tight shots on the expression of the face, the child's hands, etc.
Additional Client Requirements:
  • No posed images.
  • No nudity or naked torsos.
  • Not eating.
  • Not near the mouth.
  • Foods must be peeled. (No unpeeled ingredients.)
  • No hair in the mouth.
  • No babies in dangerous situations (standing on stairs, sitting alone in a high place, being thrown in the air, etc.).
  • No small round ingredients (cherry tomatoes, grapes, stones, peppers – foods that can cause a child to choke).
  • No babies in the kitchen alone. You must be able to see an adult or suggested adult.
  • No animals.
  • No metal spoons, cutlery, or pointy objects.
  • No electronics (telephones, tablets, mobile devices, etc.).
  • No 'fake' ingredients, desserts, pastries, junk food, or pre‑packaged / prepared.
Visual Examples:
  • Mood board PDF
  • Check your download folder if PDF doesn't open automatically.
Custom Content Brief Code:
  • 775320686 (use links below to submit your content).
Are you submitting to this brief? Click the Yes or No buttons below!
 
Submit your Custom Content
 
Submit by clicking on the correct brief code link, below:
Custom Content is brand imagery that's shot for clients, on demand. Customers come to us for large sets of imagery, in a variety of styles, on a specific theme or subject that fits their brand. Get more information about Custom Content briefs.
 
 
Deadline: April 22,  2019
 
Are you submitting to this brief? Tell us by clicking either the "yes" or "no" button.
*Please allow yourself enough time to submit and make revisions before the deadline!*
 
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Submit your content with our Contributor App!
 
The Contributor by Getty Images app can be downloaded from The App Store or Google Play™. Shoot then upload your images via your mobile devices, anywhere and at anytime.
 
Submission

• 
It must be newly submitted imagery that is not available elsewhere or in the Getty Images or iStock collections.
 
 
• 
Imagery should be cleared for commercial use (released).
 
 
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Submissions are made via ESP through the following links: Getty Images Stills or iStock Stills.

 
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Accepted files will not flow to our websites, but will instead will be routed to the customer for review. The customer will do a final edit and will license
selected images.
 
 
Licensing

• 
Please note: You will receive your standard royalties for any selected images licensed by the customer.
(In the case of iStock Exclusives, this will be your iStock site tiered rate).

 
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Pricing will range based on the volume of images being requested by the customer – we expect requests to have a license fee of between $200 and $400 USD, per image.

 
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These exclusive licenses will be in perpetuity, so the files will remain off
the sites.
 
 
Terms
 
You agree that all content (photo, illustration, video) submitted to Getty Images/ iStock in response or in conjunction with this Brief, ("Brief Content"), shall be only be made available for license through Getty Images and iStock, whether or not you are currently or later become a non‑exclusive contributor or terminate your contributor relationship with Getty Images. Notwithstanding the terms of your contributor agreement with Getty Images, you agree that you shall not use Brief Content for any purpose except to make available under the terms of this Brief. You further understand and acknowledge that if your Brief Content is selected by the customer, the customer shall have a perpetual, worldwide exclusive license to use that content.
 
Support
 
If you have any questions please send us a support ticket and choose the Category, ‘My current submissions’. Also include the correct name of the Brief in the subject field.
For example, "Custom Content Brief: Acme ‑ Cars”.
 
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